goodfeel-A Specialized Feminine Garment for Tackling a Social Problem

Ashutosh was an engineer. After graduation, he decided to become an entrepreneur instead of a professional engineer. In 1993, he established JK Udyog . The company’s clientele included big players like the Tata Group, L&T, etc. By the first decade of the new millennium, Ashutosh had become a well-established businessman.

In 2012, a visit to his friend’s mother rekindled the entrepreneurial spirit in Ashutosh. “I came across a huge generic problem of women by a small accident,” said Ashutosh. He witnessed the agony his friend’s mother went through as she was suffering from arthritis and found it difficult to sit down to relieve herself. She cried out in pain and asked Ashutosh.